the analytics and aesthetics of information

how will you innovate with advertising data insight? will data drive those marketing comms? how do you manage the data firehose? can data visuals be a triumph of beauty AND understanding? are you able to overcome ‘analysis paralysis’? 

for brands, advertising planners, marketers, market researchers, digital specialists, analysts, number crunchers and data geeks 
 

People are putting their faith in Big Data to drive marketing strategy and communications. But leaning increasingly on information grabs doesn’t necessarily mean organisations are getting more useful intelligence, or that they are using it any more efficiently. 

To help us find a path through the ever-escalating flow, we’ve invited some pretty serious – and creative – information practitioners to come along and explain:

1. How you innovate with advertising data insight

2. How data can drive marketing comms

3. How to manage the data firehose

4. Why data visuals can be a triumph of beauty and understanding

5. Tactics for overcoming ‘analysis paralysis’.

BIG DATA BIG PICTURE will take place on 12 June 2012 at the London Transport Museum in central London. 

Speakers include market researchers, ad agencies, information professionals, designers and thinkers, there to share their data 'craft' to stimulate a Big Discussion They will form our panel of data movers and shakers and engage in meaningful conversation with each other, and with the audience. All of which means that attendees should be left in no doubt as to how to manage and make meaningful all that beautiful information.. 

Presenters/panellists include:

Robert Turtle, McKinsey & Co

David Pandit, BBH

Young-Hee Fenner, comScore 

Brainjuicer

Ole Haentzschel, Zeit Magazin

Steve Mullins, brand-e

with others to be announced

What you need to know about  BIG DATA BIG PICTURE

When: 12 June 2012

Come at 3.30pm, presenters kick off at 4.00pm, panel and open chat starts at 5.00pm, formal business ends at 6.00pm, drinking and schmoozing goes on until 7:00pm.

Where: London Transport Museum, Covent Garden Piazza, London WC2E 7BB